“Instead of asking whether a company has a purpose, we should ask how and above all how consistently this purpose is pursued, implemented and lived in a company.”

Watch Greencells CEO Andreas Hoffmann discussing about purposeful business management with Prof. Dr. August-Wilhelm Scheer, Petra Berg and Marco Müller at Stiftung Demokratie Saarland.

Recording in German is available here: Mit Sinn und Zweck gegen die Krisen – Podiumsdiskussion, 16.11.22 – YouTube

Photo credits Daniel Wiersbowsky, Blue Future Project